brand
Say When Chai

Agency
Brandever

Discipline
Web Design, Photoshoot 

Say When has perfected their line of bold and luscious chai teas. They honour the traditional chai recipe, while also experimenting with modern flavors, such as oolong, rooibos, and turmeric. Our goal with the design of the website was to bring the ingredients front and centre, in order to highlight the company’s contemporary approach and to celebrate their focus on sourcing organically and sustainably.

Website Art Direction
Karen Poon, Emily Pedriks, Claire Tam

Website Lead Designer
Karen Poon

website copywriting
Emily Pedriks, Claire Tam

Packaging art direction
Emily Pedriks, Claire Tam

Product photography
Karen Poon

Product photography Art Direction
Karen Poon, Emily Pedriks, Claire Tam

Chai-oolong
Chai-authentic
Chai-spicy_01
chai-wireframes-1
chai-tablet-1