brand
Play Estate Winery

Agency
Brandever

Discipline
Packaging, Brand Identity, Art Direction, Photography

Stagewest Hospitality Brand is no stranger to bringing a bit of theatre to the dining table. Our goal was to incorporate a little of this theatricality into their new Play Estate Winery labels. We crafted a series of dramatic archetypes to personify Play’s excellent ensemble of wine varietals. Each wine now commands its own spotlight without upstaging its fellow players.